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The AI interview platform forTheAIinterviewplatformfor lead qualificationleadqualification_
Run agentic conversations by voice or chat, grounded in your knowledge. Get researcher-level depth and human-level empathy, at scale and for a fraction of the cost.Runagenticconversationsbyvoiceorchat,groundedinyourknowledge.Getresearcher-leveldepthandhuman-levelempathy,atscaleandforafractionofthecost.
The limits of forms and manual interviews
Understanding people still takes too much manual work.
Understanding what people need takes follow-up questions. Asking them yourself takes time. Making sense of every answer takes more.
01
Static forms stop at the first answer.
People can skip open questions or give a short reply. The reason behind their answer stays unexplored.
02
Human interviews are costly to scale.
Every conversation takes someone’s time. More interviews require more capacity and coordination.
03
Every transcript adds more manual work.
Your team still has to read through transcripts, pull out what matters, and decide what happens next.
A sample interview
This is what understanding sounds like.
The Betterstood solution
Deploy AI interviewers at scale. Turn answers into insights and action.
AI agents conduct adaptive interviews. Betterstood analyzes the responses and triggers the next steps you configure.
How it works
01
Define what you need to know
Choose the questions to explore and how to analyze the answers.
02
Share a link or embed
Invite people with a link or an interview embedded on your site.
03
Run adaptive interviews
AI agents ask follow-up questions over voice or chat.
04
Get answers & insights
Review structured answers, summaries, and supporting quotes.
05
Trigger actions
Use your rules to send follow-ups, alert your team, or trigger integrations.
Built around your questions
Use cases
As flexible as a form, with the depth of a conversation. Shape the questions and analysis around what you need to know. These are just a few examples. Bring your own use case.
01Lead qualification
Help performance marketing agencies, RevOps teams, and sales teams qualify inbound leads by understanding their needs, priorities, and buying timeline.
Example: A performance marketing agency qualifies leads from paid campaigns and shares their needs and buying timeline with the client’s sales team.
02User research
Understand how people use your product, what they need, and where they get stuck.
Example: Discover how people use your app in their daily workflow and where they need workarounds.
03Product & service feedback
Go beyond ratings to understand what worked, what disappointed, and what to improve.
Example: A product team explores why customers cancel their subscription.
04Opinion research
Explore different perspectives and the experiences and reasoning behind them.
Example: A community asks members why they support or oppose a proposed change.
05Contact & customer intake
Understand why someone is getting in touch and collect the context needed for a useful response.
Example: A person describes an accident, so the team can review the details before following up.
06Appointment preparation
Collect the person’s situation, goals, and questions so your team can prepare for the appointment.
Example: A homeowner explains their energy goals before a solar consultation.
07Screening & triage
Collect the information your team needs to assess fit, understand urgency, and prioritize the next step.
Example: A support team reviews a complex request to decide how urgently it needs specialist attention.
What adaptive means
Adaptive interviews that adjust the flow, pace, and phrasing as people answer.
Each answer shapes what comes next. Your interviewer adjusts its questions, wording, and pace to the person's context, so the conversation stays relevant as it unfolds.
Animation: in a sample insurance claim call, the Betterstood agent notes a mentioned injury, steers a premium question to the adjuster, and answers a rental question from the knowledge base, citing its source.
Multichannel conversations
Voice or text. A conversation that fits their day.
Run interviews by phone, directly in the browser, or through written chat. Choose the channel that fits your workflow.
Phone interviews
Let people request a call now. Enable scheduled callbacks so they can choose an available time for later.
In-browser Voice
Let people speak with your interviewer directly on the page, using their microphone.
Chat at their own pace
Let people answer in writing over more than one sitting, with previous answers saved.
They can resume on the same device before seven days of inactivity or 30 days from the start.
Hybrid interviews
Quick questions first. Deeper conversation next.
Start with quick questions for straightforward details, then let the interviewer explore the motivations and context behind the answers.
01
Collect quick answers.
Use yes/no, multiple choice, or short fields for information people can give in a few taps.
02
Start with context.
The interviewer starts with the answers already given and focuses on what still needs explaining.
03
Keep the full picture.
Initial answers and the conversation stay together in one record for analysis.
Animation: evidence highlighted in a sample mortgage interview moves into an appointment briefing with urgency, completeness, and a gap still to clarify, then emails go to the loan officer and the respondent.
Configurable intelligence
Every interview is analyzed with your criteria.
After each interview, AI agents analyze the transcript using the questions and categories you define. Get structured answers and a clear summary without reviewing every conversation yourself.
Illustrative interview result
An urgent lead, ready for follow-up.
We need a solutionthis week. Can someone walk me through the next steps?
Need
Help choosing a solution
Urgency
High
Intent
4/5
Configured next step
Email an invitation with your booking link
01
Define what matters
Choose the questions your analysis should answer and the categories it should use: urgency as high, medium, or low; needs by product or service; readiness by next step. You decide what to look for.
02
See each interview at a glance
Get answers, a summary, your categories, and supporting quotes in one record. Scores show intent and how complete the answers are; missing information shows what still needs clarification.
03
Replay and verify
Read the transcript and check the quotes behind a result. Listen back to available recordings for quality checks or a closer look at a specific interview.
Understand your data
Chat with your data. Then go deeper.
Once each interview is analyzed, explore what the responses reveal together. Ask questions, compare perspectives, and build audiences for the next step.
01An agentic interface to your transcripts
Ask questions across interviews that use the same setup, explore the responses, and follow up to go deeper. An AI agent helps you work through the data, with answers linked to their sources.
02Evidence Synthesis
Find patterns across interviews, compare perspectives, and examine the cases that challenge an emerging conclusion.
Inspired by Grounded Theory, the workflow develops categories from interview evidence, compares cases, and looks for exceptions. Findings link back to the transcripts so you can review the evidence and the interpretation.
03Smart Audiences
Create, filter, and export Smart Audiences from what respondents said and how their interviews were classified. For example, find people with an urgent need and strong interest, then export that segment for your team to follow up.
04Improve your interviews overnight.
Enable overnight reviews of recent conversations to spot repeated questions, signs of frustration, and missed opportunities, backed by quotes from the transcripts. Interviewer Coach suggests improvements to your questions and approach. You review and approve every change.
Actions & integrations
Set the conditions. Automate the next step.
Decide what should happen after an interview is analyzed. When your conditions match, Betterstood sends a follow-up, alerts your team, or starts a workflow in your connected tools.
01
Choose what triggers an action
Use the classifications and scores from your analysis. Require all conditions to match, or just one. Set the order of your rules; the first match determines the action.
02
Follow up or notify your team
Send the respondent an email, notify a team member by email, or post an alert in your connected Slack workspace. You choose the action and write the message.
03
Connect your tools with custom integrations
Send structured interview results through webhooks to your own systems or a workflow in n8n, Zapier, or HubSpot. Update your CRM, route a lead, or coordinate the next steps across your tools.
EU readiness
Designed for AI Act and GDPR compliance.
Tell people they are talking to AI, keep optional choices separate, and record the notices and choices. Betterstood builds these controls into the interview workflow and limits how long raw conversation data is kept.
Implemented controls and current readiness, not a certification claim.
People see Betterstood's standard AI notice and your configured interview disclaimer before they begin.
02Separate choices
People must acknowledge the notice. Optional choices, such as marketing, stay separate and are never preselected.
03Preserve evidence
Save the exact notice version each person saw and the choices they made. Spoken AI disclosure is kept as separate conversation evidence.
04Minimize raw data
Raw transcripts and provider activity records have a 90-day retention window. Provider recordings are deleted when that window ends.
Agent-first
Built for humans and AI agents alike.
Connect your AI agents to Betterstood via MCP or the Betterstood CLI. Let them create and refine interviews, define how responses should be analyzed, and prepare campaign drafts from the tools you already use.
Your agent works with the same interview and campaign drafts you see in Betterstood.
Animation: around a listening sphere, channels, signals, sentiment, Smart Audiences, KPIs, the AI Copilot, and MCP come into focus in turn, and Betterstood becomes understood.
The AI interview platform for lead qualification, user research, product & service feedback, opinion research, contact & customer intake, appointment preparation, and screening & triage
Run agentic conversations by voice or chat, grounded in your knowledge. Get researcher-level depth and human-level empathy, at scale and for a fraction of the cost.
How it works
01
Define what you need to know
Choose the questions to explore and how to analyze the answers.
02
Share a link or embed
Invite people with a link or an interview embedded on your site.
03
Run adaptive interviews
AI agents ask follow-up questions over voice or chat.
04
Get answers & insights
Review structured answers, summaries, and supporting quotes.
05
Trigger actions
Use your rules to send follow-ups, alert your team, or trigger integrations.
Phone interviews
In-browser Voice
Chat at their own pace
Configurable intelligence
See each interview at a glance
Get answers, a summary, your categories, and supporting quotes in one record. Scores show intent and how complete the answers are; missing information shows what still needs clarification.
Read the transcript and check the quotes behind a result. Listen back to available recordings for quality checks or a closer look at a specific interview.
Built around your questions
Use cases
Lead qualification
User research
Product & service feedback
Opinion research
Contact & customer intake
Appointment preparation
Screening & triage
EU readiness
Tell people they are talking to AI, keep optional choices separate, and record the notices and choices. Betterstood builds these controls into the interview workflow and limits how long raw conversation data is kept.
Implemented controls and current readiness, not a certification claim.
