# Betterstood Run AI interviews by voice or chat to understand needs, gather feedback, and explore opinions. Turn responses into clear findings and configured follow-up actions. [Canonical HTML page](https://betterstood.com/) ## The AI interview platform for lead qualification, user research, product & service feedback, opinion research, contact & customer intake, appointment preparation, and screening & triage **For teams that need more than forms** Run agentic conversations by voice or chat, grounded in your knowledge. Get researcher-level depth and human-level empathy, at scale and for a fraction of the cost. ## Understanding people still takes too much manual work. **The limits of forms and manual interviews** Understanding what people need takes follow-up questions. Asking them yourself takes time. Making sense of every answer takes more. ### Static forms stop at the first answer. People can skip open questions or give a short reply. The reason behind their answer stays unexplored. ### Human interviews are costly to scale. Every conversation takes someone’s time. More interviews require more capacity and coordination. ### Every transcript adds more manual work. Your team still has to read through transcripts, pull out what matters, and decide what happens next. ## Deploy AI interviewers at scale. Turn answers into insights and action. **The Betterstood solution** AI agents conduct adaptive interviews. Betterstood analyzes the responses and triggers the next steps you configure. - How it works ### Define what you need to know Choose the questions to explore and how to analyze the answers. ### Share a link or embed Invite people with a link or an interview embedded on your site. ### Run adaptive interviews AI agents ask follow-up questions over voice or chat. ### Get answers & insights Review structured answers, summaries, and supporting quotes. ### Trigger actions Use your rules to send follow-ups, alert your team, or trigger integrations. ## Use cases **Built around your questions** As flexible as a form, with the depth of a conversation. Shape the questions and analysis around what you need to know. These are just a few examples. Bring your own use case. ### Lead qualification Help performance marketing agencies, RevOps teams, and sales teams qualify inbound leads by understanding their needs, priorities, and buying timeline. Example: A performance marketing agency qualifies leads from paid campaigns and shares their needs and buying timeline with the client’s sales team. ### User research Understand how people use your product, what they need, and where they get stuck. Example: Discover how people use your app in their daily workflow and where they need workarounds. ### Product & service feedback Go beyond ratings to understand what worked, what disappointed, and what to improve. Example: A product team explores why customers cancel their subscription. ### Opinion research Explore different perspectives and the experiences and reasoning behind them. Example: A community asks members why they support or oppose a proposed change. ### Contact & customer intake Understand why someone is getting in touch and collect the context needed for a useful response. Example: A person describes an accident, so the team can review the details before following up. ### Appointment preparation Collect the person’s situation, goals, and questions so your team can prepare for the appointment. Example: A homeowner explains their energy goals before a solar consultation. ### Screening & triage Collect the information your team needs to assess fit, understand urgency, and prioritize the next step. Example: A support team reviews a complex request to decide how urgently it needs specialist attention. ## Adaptive interviews that adjust the flow, pace, and phrasing as people answer. **What adaptive means** Each answer shapes what comes next. Your interviewer adjusts its questions, wording, and pace to the person's context, so the conversation stays relevant as it unfolds. ### Skips questions that are already answered or no longer relevant. ### Rephrases the next question in language that matches the respondent. ### Changes pace when someone is busy, confused, careful, or ready to go deeper. ### Follows the why when the important signal is hidden behind the first answer. ### Stops when it should The agent stops when someone asks to end the interview, or when your configured criteria call for an early close. You choose the closing message. ### Give your interviewer the knowledge it needs. Connect a knowledge base with your approved information, so your interviewer can answer questions about your business during the conversation. ## Voice or text. A conversation that fits their day. **Multichannel conversations** Run interviews by phone, directly in the browser, or through written chat. Choose the channel that fits your workflow. ### Phone interviews Let people request a call now. Enable scheduled callbacks so they can choose an available time for later. ### In-browser Voice Let people speak with your interviewer directly on the page, using their microphone. ### Chat at their own pace Let people answer in writing over more than one sitting, with previous answers saved. They can resume on the same device before seven days of inactivity or 30 days from the start. ### Book appointments during the conversation. With booking enabled, your interviewer can check availability in your connected calendar and book a time the respondent confirms, before the conversation ends. ## Quick questions first. Deeper conversation next. **Hybrid interviews** Start with quick questions for straightforward details, then let the interviewer explore the motivations and context behind the answers. ### Collect quick answers. Use yes/no, multiple choice, or short fields for information people can give in a few taps. ### Start with context. The interviewer starts with the answers already given and focuses on what still needs explaining. ### Keep the full picture. Initial answers and the conversation stay together in one record for analysis. ## Every interview is analyzed with your criteria. **Configurable intelligence** After each interview, AI agents analyze the transcript using the questions and categories you define. Get structured answers and a clear summary without reviewing every conversation yourself. ### An urgent lead, ready for follow-up. - Illustrative interview result - We need a solution this week. Can someone walk me through the next steps? - Need - Help choosing a solution - Urgency - High - Intent - 4/5 - Configured next step - Email an invitation with your booking link ### Define what matters Choose the questions your analysis should answer and the categories it should use: urgency as high, medium, or low; needs by product or service; readiness by next step. You decide what to look for. ### See each interview at a glance Get answers, a summary, your categories, and supporting quotes in one record. Scores show intent and how complete the answers are; missing information shows what still needs clarification. ### Replay and verify Read the transcript and check the quotes behind a result. Listen back to available recordings for quality checks or a closer look at a specific interview. ### Already have an interview transcript? Import an interview from another tool to extract structured findings, supporting quotes, and missing information. Each imported transcript uses a standard analysis profile, separate from your interview’s custom criteria. ## Chat with your data. Then go deeper. **Understand your data** Once each interview is analyzed, explore what the responses reveal together. Ask questions, compare perspectives, and build audiences for the next step. ### An agentic interface to your transcripts Ask questions across interviews that use the same setup, explore the responses, and follow up to go deeper. An AI agent helps you work through the data, with answers linked to their sources. ### Evidence Synthesis Find patterns across interviews, compare perspectives, and examine the cases that challenge an emerging conclusion. Inspired by Grounded Theory, the workflow develops categories from interview evidence, compares cases, and looks for exceptions. Findings link back to the transcripts so you can review the evidence and the interpretation. ### Smart Audiences Create, filter, and export Smart Audiences from what respondents said and how their interviews were classified. For example, find people with an urgent need and strong interest, then export that segment for your team to follow up. ### Improve your interviews overnight. Enable overnight reviews of recent conversations to spot repeated questions, signs of frustration, and missed opportunities, backed by quotes from the transcripts. Interviewer Coach suggests improvements to your questions and approach. You review and approve every change. ## Set the conditions. Automate the next step. **Actions & integrations** Decide what should happen after an interview is analyzed. When your conditions match, Betterstood sends a follow-up, alerts your team, or starts a workflow in your connected tools. ### Choose what triggers an action Use the classifications and scores from your analysis. Require all conditions to match, or just one. Set the order of your rules; the first match determines the action. ### Follow up or notify your team Send the respondent an email, notify a team member by email, or post an alert in your connected Slack workspace. You choose the action and write the message. ### Connect your tools with custom integrations Send structured interview results through webhooks to your own systems or a workflow in n8n, Zapier, or HubSpot. Update your CRM, route a lead, or coordinate the next steps across your tools. ## Designed for AI Act and GDPR compliance. **EU readiness** Tell people they are talking to AI, keep optional choices separate, and record the notices and choices. Betterstood builds these controls into the interview workflow and limits how long raw conversation data is kept. Implemented controls and current readiness, not a certification claim. - EU-hosted core - 90-day raw-data window - Optional ad measurement - [Explore Trust & EU readiness](/trust) ### Disclose the AI People see Betterstood's standard AI notice and your configured interview disclaimer before they begin. ### Separate choices People must acknowledge the notice. Optional choices, such as marketing, stay separate and are never preselected. ### Preserve evidence Save the exact notice version each person saw and the choices they made. Spoken AI disclosure is kept as separate conversation evidence. ### Minimize raw data Raw transcripts and provider activity records have a 90-day retention window. Provider recordings are deleted when that window ends. ## Built for humans and AI agents alike. **Agent-first** Connect your AI agents to Betterstood via MCP or the Betterstood CLI. Let them create and refine interviews, define how responses should be analyzed, and prepare campaign drafts from the tools you already use. Your agent works with the same interview and campaign drafts you see in Betterstood. - Codex · Cursor · Claude Code - [Connect your AI agent](/developers/) ## From individual projects to enterprise teams. **Pricing · Closed beta** ### Pro Run voice interviews and analyze the responses. - For one person - $19 - /month - 1,000 credits included ### Growth Everything in Pro, plus knowledge base support, workflow webhooks and MCP. - For teams - $219 - /month - 12,000 credits included 1,000 credits cover around 50 browser calls of 3 min, including standard analysis. Usage varies by channel and duration. We also offer pay as you go and [enterprise plans](/contact). ## Understanding starts here. ## Demo coming soon We are preparing a guided demo. It will be available here when ready.